By listing a property with an area specialist, sellers increase the likelihood of an accurate valuation and optimal selling price.
Luxury Escapes Real Estate brokers build relationships with people in the communities they specialise in. They understand the location’s features, which buyers are active in the area, and what they look for.
A specialist broker also knows the unique selling points and market trends of a specific neighbourhood, which can be different to an overall trend in the wider market.
In partnering with a Luxury Escapes area specialist broker, sellers can be confident that the broker knows the property and the area, suburb, or specific branded development very well.
Sellers benefit from a broker’s specialist knowledge when the property undergoes valuation and preparation for listing.
When appraising a property, the broker considers the property features, number of bedrooms and so on, and if the property is furnished or unfurnished. The condition, and upgrades completed are significant valuation elements. Brokers also consider amenities in the community, access to shops, schools, public transport, and other selling features.
A valuation results from a process of appraisal combined with data.
Data sources include the broker’s personal knowledge of other property transactions in the area. Further, recent transactions for similar properties listed with the Dubai Land Department inform a valuation.
Before a listing can go live, the broker and seller must complete a contract.
Dubai Land Department’s Real Estate Regulatory Agency (RERA) provides ‘Form A’ for this purpose.
Form A authorises the broker to list and market the property on the verified owner’s behalf. It is also referred to as the ‘broker’s contract’.
Completion of Form A requires owners to supply specific information. This includes a title deed, identification documents, financial details pertaining to the property, and an NOC.
Details, including fees, commission, and other terms and conditions, are specified within this document.
Once signed by both parties, Form A is lodged for approval. When approved, a permit number for listing the property is provided. At this point, the property can be listed for sale.
Luxury Escapes Real Estate includes an in-house marketing team.
Bespoke marketing services are available and offered depending on property type and seller preferences. Options include professional photography, staging a luxury property for 3D walk-throughs and viewings, and creating social media content.
Informed by the broker’s area-specific expertise, marketing positions the property and creates the kind of push needed to attract the right buyers in the niche market.
Sellers are naturally interested in the listing and final sales price of their property.
While sellers understand that the variation between the listing and sale prices is usual, Luxury Escapes brokers take care to explain how a valuation and suggested listing price are determined.
Sellers receive transparent, detailed valuations based on current expert knowledge.
The broker complies with regulatory requirements and provides expert guidance around pricing and presentation of the property before listing.
Sellers thus gain confidence in the valuation and listing process and, ultimately, the sales price achieved by working with an area specialist broker.
