Behind the scenes, once a property is listed, Luxury Escapes Real Estate brokers do not rely on the listing alone to achieve a sale.
By understanding what is happening in the background and the activities undertaken in finding a buyer, owners offering a property for sale have increased confidence in the broker they partner with.
This understanding also provides landlords with clarity about what to expect of a professional broker.
Strong listings can generate leads, which result in a sale.
The likelihood of identifying a qualified lead increases when the listing appears on several property portals. Thus, properties for sale appear on the Luxury Escapes Real Estate website plus popular portals like Property Finder and Bayut.
Brokers optimise those listings through key strategies.
Beyond professional photos, accurate details and ‘power words’ to highlight a property, other trust-building features attract potential buyers. These include verified broker status, a professional profile photo and company logo, and notes in the listing showing a broker is active and has visited the property.
As area specialists, Luxury Escapes Real Estate brokers are uniquely positioned to highlight the features of a property and its location.
They leverage their expert knowledge to increase the interest of potential buyers reached both through listings and other approaches.
The relationship Luxury Escapes brokers maintain with investors provides an additional avenue for finding a suitable buyer.
For luxury and prestige properties, the broker and landlord may discuss the potential of a digital and print marketing campaign to achieve the desired outcome.
Finding the right property and match between seller and buyer is critical. These relationships thrive through effective communication.
Landlords can expect frequent communication with the Luxury Escapes Real Estate broker they have partnered with.
In addition to understanding the market, brokers monitor their listing performance dashboard actively to understand the interest a property is generating.
Regular reports inform the property owner about the state of the market and interest in their property. Brokers provide landlords with data on interest in the listing and the number of leads identified. The status of vetting potential buyers and other information like attendance and responses to viewings, if those have occurred, are communicated.
Luxury Escapes Real Estate brokers are professionals who are conscious of not wasting the owner’s time. They bring only those leads that match the profile of a qualified buyer to the seller’s attention.
The needs and motivations of both parties must match.
Brokers understand holding a property for a buyer who depends on the future sale of another property for capital or who hasn’t pre-qualified for a mortgage is not realistic.
Therefore, brokers rigorously vet inquiries. They confirm the lead is positioned financially to make an offer and close a sale within a timeframe that matches the seller’s requirements.
If a property is not attracting the desired level of interest, Luxury Escapes Real Estate brokers provide the seller with expert analysis and advice on options to achieve the landlord’s goals.
Luxury Escapes Real Estate brokers are active in finding the right buyer, increasing landlord confidence in their listed property being actively progressed to the point of reaching an agreement for successful sale.
