A common perception is that real estate is about bricks and mortar, chasing profit and closing deals. In fact, our business is people.
KPIs and finalising transactions are important, but Luxury Escapes Real Estate recognises that the journey for each broker is different. Success is about more than a broker’s inventory. Therefore, we focus on company culture.
Luxury Escapes leadership and colleagues focus on creating an environment where our people feel safe and can grow.
A competitive mindset is all too common in this industry. We place importance on training brokers and nurturing their careers at every stage.
Unlike other agencies where probationary periods are attached to a certain volume of transactions, our criteria are broader.

In addition to seeing the broker is taking the right steps — prospecting, making calls, having meetings, following KPIs — we consider effort, learning and how well the individual fits within company culture. We care that a new broker likes us, and us them.
Although Dubai has a lot of agents, the market itself is quite small.
Reputation and workplace culture quickly become known across the industry. This impacts the quality of brokers an agency recruits and the service it provides.
Relationships between people make the difference in the service we offer. So, we select not only for experience but for integrity and collaboration.
We mentor to create an expert team that works well together, provides excellent client service and the best advice in the industry.

Traditional sales skills have a role in the way we do business. However, our goal for our relationships with investors, landlords, buyers and sellers to create referrals.
Just as each broker’s journey is different, each transaction and each client and landlord relationship are unique.
Referrals result from creating and maintaining quality relationships. They result from pragmatic expert advice, a client-centred approach and working to understand and achieve the client’s goals.
We lean into innovation and adaptability to provide timely information to clients and landlords.
A snapshot of the market and their property’s performance. Insights into upcoming releases, legislation and other information of interest and importance to the individual. Whatever the information, to build partnerships, understanding people is key.
Our brokers deeply appreciate clients referring a colleague, friend, family and others within the community.
Because our team is driven to provide excellent service, our brokers collaborate with each other and with others.

Relationships with the account managers on portals like Property Finder and Bayut are valued, including for the advice and training they provide.
Our relationships with developers are extremely important.
Strong relationships provide brokers with insights into upcoming opportunities, new projects, access to exclusive inventory and more.
Referrals by developers and others in the building industry to our Luxury Escapes Real Estate team reflect the respect and trust inherent in those relationships.
In Dubai’s dynamic market, being in-the-loop about projects coming onto the market in the next six to eight months plays a significant role in the advice and services we provide to clients.
The importance of people to our business is in everything we do. Therefore, our business is people.